100 Good Things

Supporting the Pink Ribbon Campaign

Supporting the Pink Ribbon Campaign

Pink Ribbon is a universal symbol of breast cancer awareness and support. It began in the USA during 1980's in the hope of reducing the number of patients by promoting early detection.

Every year we donate part of the sales generated by MUJI's built-in cup innerwear and brassiere for ladies and maternity to the charitable organization involved in the initiative in Japan. The donation is allocated to various activities against breast cancer; not only the maintenance and training of screening devices but also the support and guidance for patients and caregivers group, etc.

In August 2017 we also began to support the campaign through MUJI Online Fundraising system.