The Store as a Part of the Community
In 2016, Three MUJI stores in Yokohama, Japan (MUJI Yokohama JOINUS, MUJI Sogo Yokohama, and MUJI Colette Mare Minatomirai) launched "YOKOHAMA to GO" to coincide with the annual global "MUJI to GO" promotion (July 1-August 25, 2016). This was a new initiative to establish ties between store staff and local customers.
The idea behind was to position our store as a centre for the community. Our local staff who know well about the area took the lead in the two-way communication with customers about "Delicious Things in Yokohama." They introduced stores and restaurants that are either long-established or with nice atmosphere, in our stores and through internet. The event brought excitement to the city. MUJI stores in Shinjuku and Fukuoka in Japan and also in Taiwan are planning the same.