“Back to our origins, into the future”
This year we celebrate the 30th anniversary of MUJI, and it is a symbolic opportunity for us to review our starting point and take a serious look at the future with the aim of improving ourselves as a global company.

MUJI is the main brand of Ryohin Keikaku: MUJI was developed to promote low price and high value products under the catch phrase: “Lower price for a reason.” Our aim was to create merchandise that is fundamental, practical and really necessary in daily life; we reviewed our materials and designs, streamlined time and labor in the manufacturing process and simplified packaging. We make simple, elegant and beautiful products that transcend eras, generations and cultures, and we have earned the support of numerous customers around the world. And thanks to them we are now able to welcome the 30th year since the birth of MUJI.

The world economy suffered a blow due to the Lehman Shock of 2008, and there are now signs of recovery. Against such a background we feel that a new era has started in which people seek a rich spiritual abundance rather than the material. We, who have celebrated this turning point, must once again take time to reflect upon our starting point, carefully review the essence, refine and change ourselves, and in this way renew our purpose to improve ourselves as one of the world’s global companies.

We will implement a management policy with the following four key points.

1. To establish a range of merchandise that our customers understand and appreciate 2. To improve our ability to communicate our concepts and sell our products 3. To develop an infrastructure with a target of 40 billion yen overseas sales 4. To implement actions in harmony with our vision, and activities to standardize our operations

MUJI thinks that when the trinity of Good Merchandise, Good Environment, and Good Information is well-balanced, this will naturally create a strong relationship with our customers. The slogan “Back to our origins, into the future” acknowledges our history; it is important for each one of us to engage in meaningful work and increase profit, and for the entire staff to work in harmony to create a company that is beneficial to society.

In addition, last year we established MUJI Laboratory for Living where in collaboration with all the businesses and people related to MUJI we constantly consider monozukuri (creation of useful items) and lifestyle. MUJI Laboratory for Living fulfills the following role through interactive communication with stakeholders, mainly via the WEB, to shape the future direction of Ryohin Keikaku, and communicate information on new projects and initiatives.

Ryohin Keikaku will continue to have MUJI at its heart and aims to develop MUJI by seeking to make available a simple, elegant and comfortable lifestyle that transcends fashions and cultures.

We would be grateful if, as shareholders and investors, you continue to support us.

Masaaki Kanai
President and Representative Director