"Lower priced for a reason."
This phrase encapsulates how we can provide our Muji products at lower prices. We launched our Muji brand by designing and developing products that might almost be regarded as substandard if based on traditional criteria, although they are, of course, actually of good quality.
Through the careful selection of materials, streamlining manufacturing processes, and simplifying our packaging, we have continually introduced high quality Muji brand products onto the market, at lower than usual prices. Presently there are about 7,000 items sold as Muji products. Muji's natural and simple design proposes rational lifestyles for today's world. Muji products - there is a reason why we can provide such good quality products at lower prices.
Selection of materials
Tasty and healthy foods. Comfortable clothing. Household goods that are, above all, easy to use. For Ryohin Keikaku, the materials we use to make such products are of the utmost importance; consequently, considerable attention is given to their selection. We search worldwide for the most suitable raw materials. We use many industrial materials as well as materials discarded by others because of their appearance - items that can be acquired in bulk at low cost. The overriding selection criteria is always quality. These activities underpin our ability to create low-priced, high-quality products.
The processes by which each product is manufactured are subjected to careful scrutiny at Muji. Processes that have no bearing on a product's quality such as sorting, sizing, and polishing are eliminated, leaving only these processes that are truly necessary. Even items that have been discarded because they do not meet certain standards of size and appperance are turned into products for sale. Focusing on true quality, Muji's manufacturing processes eliminate waste and reduce costs.
Simplification of packaging
When packaging products, Ryohin Keikaku seeks not to adorn them but rather to highlight their natural colors and shapes. For this reason, we use bulk packaging and place products in plain, uniform containers. Faithful to our philosophy of simplicity, this approach is also in keeping with our policy of conserving resources and reducing waste. Thus, all Muji products appear on store shelves in simple packaging bearing only product-related information and a price tag.