100 Good Things

Mokuiku* Play Area for Children

Mokuiku* Play Area for Children

*Mokuiku is a new Japanese term which means "teaching about woods through wooden toys".

With the hope that the children discover the beauty of wood, we opened the first all-made-of-wood play area (Mokuiku Play Area) in Yurakucho store (Closed in December 2018) in Tokyo in September 2012. The project was supported by the Tokyo Toy Museum operated by NPO Japan Good Toy Association.

In April 2013, we signed the "Wood Start Declaration" with the Museum to further support Mokuiku action plans. As of today our Mokuiku Play Area is installed in more than 50 stores in Japan. In 2014 it won the 8th Kids Design Award for Sensitive & Creative Design.