“A Simple, Pleasant Life" Starting with Music Distribution of MUJI BGM via Various Music Streaming Services
Ryohin Keikaku Co., Ltd. (Tokyo; Satoru Matsuzaki, President & Representative Director) will start the distribution of its in-store background music (hereinafter referred to as "BGM") via various distribution services from Wednesday, May 19. Since 2001, MUJI has released a total of 24 CDs for its BGM, presenting the traditional music with themes of 16 countries and regions around the world. There are more than 300 BGM tracks in total, all of which are original music performed by local musicians. We hope to offer our customers a kind of music that is close to their daily lives, something a bit different from the music popular only in a certain period of time.
"A Simple, Pleasant Life" and Music
MUJI regards in-store BGM as an important part of its store environment, and aims to propose "a Simple, Pleasant Life" to consumers through the entire sales floor. MUJI's BGM music series are simple without frills: they are born from people's daily lives and can go beyond time in everyday life. Since MUJI wishes to support people's daily lives through its products and services, we believe that these traditional music are in line with MUJI's way of thinking. Since 2001, we have visited 16 countries and regions around the world to look for music, especially traditional music, performed by musicians rooted in the local area and to introduce them in our BGM series.
The COVID-19 pandemic has greatly changed our lifestyles, and people are spending more time at home. In the past, MUJI's BGM CDs were sold in stores and online, but since people are now spending more and more time at home, we believe that by starting music distribution service, it will make it easier for people to listen to our BGM music at any time an anywhere. Through this service, we hope to enrich people's lives and to help them enjoy different cultures around the world not only with sound but also with beautiful pictures, as if they were taking a trip around the world.
A total of 327 songs, covering from BGM2 to BGM25, will be released in order in 16 countries, starting on Wednesday, May 19.
In the future, we will expand the distribution area and aim to convey MUJI's idea of"a Simple, Pleasant Life" beyond language, even in areas where there are no MUJI stores.
|BGM NO.||Title||Country||Production Year||introduction|
|BGM 2||Paris||France||2001||A collection of music performed by metro musicians in Paris.|
|BGM 3||Sicily||Italy||2003||Traditional music from southern Italy, mainly Sicily.|
|BGM 4||Ireland||Ireland||2003||A collection of Irish Celtic folk music.|
|BGM 5||Puerto Rico||Puerto Rico||2004||Simple music of Puerto Rico in the Caribbean, the origin of Salsa music.|
|BGM 6||Andalucia||Spain||2004||Folk music of Seville, the Mecca of flamenco.|
|BGM 7||Scotland||England||2005||Traditional Scottish music.|
|BGM 8||Stockholm||Sweden||2005||This music was born from the clear light of Sweden, the land of the midnight sun.|
|BGM 9||Naples||Italy||2006||Traditional music sung in Naples, southern Italy.|
|BGM 10||Buenos Aires||Argentina||2006||Created by visiting Buenos Aires, Argentina, the birthplace of tango, and re-arranging a famous tango song in a modern style.|
|BGM 11||Hawaii||USA||2007||This is genuine Hawaiian music, produced by George Naʻope, who is known as the God of the Hula.|
|BGM 12||Paris||France||2007||The representative music of Paris, "Musette," was included.|
|BGM 13||Rio De Janeiro||Brazil||2008||The traditional music of Brazil, "samba" and "choro," was recorded in Rio de Janeiro.|
|BGM 14||Cornwall||England||2008||This is a collection of Celtic music rooted in Cornwall, the southwestern part of England.|
|BGM 15||Praha||Czech Republic||2009||Created by visiting Prague of Czech Republic, known as the "Music Academy of Europe," and recording traditional baroque music.|
|BGM 16||Beijing||Mainland China||2011||Recorded in Beijing with local Chinese musicians, using mainly Chinese music from the B.C. period, arranged with a modern sound.|
|BGM 17||Ireland||Ireland||2012||A selection of Celtic songs rooted in Ireland, recorded in Dublin with local musicians.|
|BGM 18||Bretagne||France||2013||French Celtic music recorded locally by Brittany musicians, presenting the music of the Brittany region in western France.|
|BGM 19||Galicia||Spain||2014||Recorded in Galicia, Spain, a place of pilgrimage surrounded by beautiful sea and forest. This is a collection of Celtic and Iberian music performed by local musicians.|
|BGM 20||Lima||Peru||2015||The music of Lima, Peru, and Musica Criolla's delicate and powerful music has been enjoyed and passed on by the common people of Lima, who come from a variety of racial and cultural backgrounds, including Europe, Africa, and the Andes.|
|BGM 21||Bulgaria||Bulgaria||2016||This is an introduction to the variety of traditional Bulgarian music, mixing songs from the regions of Bulgaria where music is most popular. Songs from the northern, southwestern, and western regions of Bulgaria are combined with Holodance songs.|
|BGM 22||Basque||Spain||2017||Basque region is famous for food and art. This is an original recording of traditional music using the most traditional and indigenous Basque instruments that are essential to Basque music.|
|BGM 23||Latvia||Latvia||2018||Latvia is a beautiful country, known as the "Lady of the Baltics", with a rich history and excellent architecture. Many attractive songs by local musicians were nurtured there. These are original recordings made in Latvia.|
|BGM 24||Finland||Finland||2019||Finland is the land of forests and lakes. Beautiful and transparent music by local musicians is recorded.|
|BGM 25||Ireland||Ireland||2020||Ireland is a country where Celtic culture has taken root. Local musicians have made original recordings of music that has been nurtured for a long time.|
Music distribution platform
* More platforms will be added in the future.
As environmental music without vocals, we hope that the BGM music can be enjoyed by people while tele-working or relaxing at home. To do so, we will periodically update BGM playlists, choosing music from various series, to be enjoyed according to different scenes. The Spotify playlists will be updated four times a year.
MUJI BGM SummerMUJI BGM
30 songs - 1 hour 40 minutes
This is a playlist of songs from BGM2~25 with the concept of "enjoying early summer."
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PR Department, PR & ESG Division
RYOHIN KEIKAKU CO., LTD.