Ryohin Keikaku Co., Ltd. (Tokyo; Satoru Matsuzaki, President & Representative Director) will start the distribution of its in-store background music (hereinafter referred to as "BGM") via various distribution services from Wednesday, May 19. Since 2001, MUJI has released a total of 24 CDs for its BGM, presenting the traditional music with themes of 16 countries and regions around the world. There are more than 300 BGM tracks in total, all of which are original music performed by local musicians. We hope to offer our customers a kind of music that is close to their daily lives, something a bit different from the music popular only in a certain period of time.

MUJI BGM

MUJI regards in-store BGM as an important part of its store environment, and aims to propose "a Simple, Pleasant Life" to consumers through the entire sales floor. MUJI's BGM music series are simple without frills: they are born from people's daily lives and can go beyond time in everyday life. Since MUJI wishes to support people's daily lives through its products and services, we believe that these traditional music are in line with MUJI's way of thinking. Since 2001, we have visited 16 countries and regions around the world to look for music, especially traditional music, performed by musicians rooted in the local area and to introduce them in our BGM series.

The COVID-19 pandemic has greatly changed our lifestyles, and people are spending more time at home. In the past, MUJI's BGM CDs were sold in stores and online, but since people are now spending more and more time at home, we believe that by starting music distribution service, it will make it easier for people to listen to our BGM music at any time an anywhere. Through this service, we hope to enrich people's lives and to help them enjoy different cultures around the world not only with sound but also with beautiful pictures, as if they were taking a trip around the world.

A total of 327 songs, covering from BGM2 to BGM25, will be released in order in 16 countries, starting on Wednesday, May 19.

In the future, we will expand the distribution area and aim to convey MUJI's idea of"a Simple, Pleasant Life" beyond language, even in areas where there are no MUJI stores.

* More platforms will be added in the future.

As environmental music without vocals, we hope that the BGM music can be enjoyed by people while tele-working or relaxing at home. To do so, we will periodically update BGM playlists, choosing music from various series, to be enjoyed according to different scenes. The Spotify playlists will be updated four times a year.