The Journey of MUJI

MUJI was founded in 1980. Its origin was a thorough rationalization of the manufacturing process with an eye to creating simple, low-cost, good quality products. Specifically, we reexamined products based on the three principles of Selection of Materials, Streamlining of Processes, and Simplification of Packages.
For instance, if you omit the bleaching process for pulp, the resulting paper is light beige in color.
MUJI used this paper for its packaging and labels.
The ensuing products are remarkably pure and fresh.
In notable contrast to the prevailing over-embellished products in the marketplace, MUJI's products both won great appreciation and sent shock waves not only through Japanbut across the entire world.
There are more than 1,000 MUJI stores around the world, carrying more than 7,000 items ranging from clothing and household goods to food and even houses.
But the foundation of our ideology hasn't changed since the day we were conceived;
like the compass that points due North,we continue to orient ourselves to the basis and universality of daily life.