Sustainability at MUJI

Stakeholder Engagement

To contribute to the simple, pleasant life and society, Ryohin Keikaku Group believes that it is important for it to accurately understand the demands and expectations of stakeholders for society and the group, through constructive dialogues with customers, local communities and society, shareholders and investors, business partners, and employees, and respond to them accordingly.

Dialogue with Stakeholders

Ryohin Keikaku reflects opinions and requests in corporate activities as we repeatedly hold dialogue with stakeholders.

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Stakeholder Main Dialogue Method Example of Correspondence
Customers Customer service at stores / holding events
Distribution of articles via social media such as the MUJI passport app
Inquiries to the customer support center
Customer participation type community site (IDEA PARK)
We have increased opportunities to connect directly with customers through the MUJI passport free app. In Japan, the total number of downloads of the app is 16.76 million. 40,000 articles were distributed annually from stores, and the followers of the stores has been increased by more than 8.7 million.
Local communities and society Participation in community activities
Regional cooperation agreement with local government
Disaster relief support
Since 2017, we have concluded agreements on comprehensive cooperation for regional revitalization with Kamogawa City in Chiba Prefecture, Toshima Ward in Tokyo, Sakata City in Yamagata Prefecture, etc.
Shareholders and investors General meeting of shareholders
Business results briefing
Meetings with investors
Ninety-nine shareholders participated in the 41st Ordinary General Meeting of Shareholders, and the video of the meeting was distributed on the corporate website.
Business partners Briefing for business partners
Questionnaires for business partners
CSR audit of business partner factories
Business partner helpline (contact point for reporting)
In addition to the regular briefing for business partners, we held a briefing on the "Code of Conduct for Production Partners," which was revised in July 2020.
Employees Executive pilgrimage
Employee training
Self-assessment system and feedback interview
Employee satisfaction survey
In-house portal site/in-house newsletters
Employee helpline (whistleblowing hotline)
In FY 2019, approximately 1,100 staff members participated in the executive pilgrimage, an activity in which executives of Ryohin Keikaku travel across the country to give lectures on MUJI to staff and to let them think about the meaning of working at MUJI.

Cooperation with External Organizations

Ryohin Keikaku is working to deepen its understanding of social issues on a global scale and to continuously improve its business activities, in collaboration with various external organizations.

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Name Time of Joining Mission Main Activities of the Organization
Better Work Programme 2016 It is a joint program between the International Labour Organization (ILO) and the International Finance Corporation (IFC), which is a member of the World Bank Group. It aims to improve the stability and competitiveness of the supply chain of the apparel and footwear industries and realize the improvement of factory workers' rights and their working environment, in collaboration with a variety of corporations, organizations, and people, including governments, global brands, factory owners and employees, and labor unions. Its aim is to provide independent audits, training, and improvement proposals to member factories to promote enhancement of working environment management policies and systems. It also aims to support the policy formulation and planning for the government of each country by utilizing knowledge gained through local activities in each country.
United Nations Global Compact September 2013 Under the commitment of top executives of corporations that support the 10 principles related to the protection of human rights, elimination of unfair labor, response to the environment, and anti-corruption, efforts are continuously made to achieve them.

Examples of stakeholder consultation

Ryohin Keikaku Group has joint the UN Global Compact, and is referring to to a variety of international principles and declarations, including the UN Guiding Principles on Business and Human Rights. In promoting human rights due diligence, we have been referring to "important human rights issues for each industry" in the "Stakeholder Engagement Program" held by Caux Round Table (CRT) as well as the results of our dialogues with experts to identify potential human rights risks.