Business/activities
Introducing the business and activities undertaken by Ryohin Keikaku.
Store operations
MUJI was established in 1980 based on the concept of "Lower priced for a reason." The company currently operates more than 1,000 stores as well as the MUJI Online Store - the official e-commerce site - to deliver useful products and services that enrich people's day-to-day lives wherever they may be. MUJI also offers MUJI to GO, a select shop that focuses mainly on items useful to travelers and other people on the go, as well as MUJI 500 , a shop dedicated mainly to products priced at 500 yen or less, including items fundamental to daily life.
With the goal of contributing to regional revitalization, we connect customers with producers via our Shokoku Ryohin (Good products across Japan) sales channel. Accessible through stores and the online shop, this channel delivers directly to customers from production regions. We offer products that have close ties to various parts of Japan, along with the warm wishes of those producers, including products intended to protect local culture and environments, and products that help to resolve regional issues.
Restaurants/food and agriculture
We undertake a variety of activities aimed at revitalizing regions and communities through food. At Café&Meal MUJI , which operates across Japan, we provide meals, desserts, and drinks that use plenty of local, seasonal ingredients, allowing customers to enjoy the true goodness of those foods. At the MUJI Diner in Ginza, we provide Italian and Mediterranean dishes using high quality local foods that are traditional to Japan.
We also work with local municipalities and with regional producers and businesses to effectively utilize regional resources such as livestock and marine products, as well as mountains, rice fields, and farmlands, operate facilities for social interactions, develop regional products, and protect farmlands.
Construction/spatial design
We are involved in a wide range of building operations, from the design and construction of large-scale wooden structures to the sales of detached houses, apartment renovations, the design of offices, public spaces, and residential facilities, and the design of office fixtures and other products suited to the above spaces.
Accommodations
"MUJI STAY," an accommodation service based on the concept of "One more lifestyle that blends into the region ," provides lodgings and services that enable users to experience the MUJI world view in a variety of regions. Rather than offering short-term exceptional experiences, four services - MUJI HOTEL, MUJI BASE, MUJI room, and MUJI Camp - provide medium to long-term stays in a community format that users can thoroughly enjoy more often, and for longer periods of time.
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MUJI HOTEL
Users can stay in rooms produced by MUJI, and enjoy events and workshops where they can experience the food and culture of the surrounding region. These lodgings serve as a showcase for regional culture.
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MUJI BASE
Through lodging facilities that use traditional folk houses (kominka) and other idle real estate, MUJI BASE proposes a new lifestyle as an extension of places where people live, so visitors can gain a deeper experience of the culture and food lifestyle rooted in those regions.
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MUJI room
By renovating all or part of existing hotels, ryokans (traditional Japanese inns), and rental cottages, these facilities contribute to creating a new lodging experience in collaboration with regional businesses.
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MUJI Camp
These are campgrounds where visitors can enjoy nature in its original form, taking advantages of the unique features of the regional landscape. MUJI Camps can be enjoyed by families, groups, or solo campers, or used by companies and organizations for training, workshops, and other events in natural surroundings. Camp programs are also offered for children, and the sites can be used as filming or photography locations.
Recycling of products and resources
Since it was founded in 1980, MUJI has placed an emphasis on the Japanese concept of "Monozukuri" - production that minimizes waste and selects materials with attention to the global environment and producers. Now, more than 40 years later, as consumers are being asked to transition toward more sustainable lifestyles, MUJI is going beyond simply Monozukuri that minimizes waste, promoting activities in which resources are recycled wherever possible rather than throwing away end-of-use products, to achieve both minimal environmental impact and a sustainable society.
Examples of these are resource recovery for the reuse and recycling of some products sold at MUJI; ReMUJI, which reuses, upcycles, and sells clothing that is recovered; monthly fixed-fee services, where users can rent furniture and other items for as long as needed; and the Mottainai Market, where products that were returned due to scratches or stains but can still be used are sold at discounted prices.
Healthcare
We have established local Healthcare Center within stores to promote healthier living for consumers, providing products and services to prevent illnesses and maintain health for everyone in the region. Based on the concept of creating a trigger for naturally reexamining day-to-day living and encouraging behaviors that support health and individuality, these centers conduct activities and transmit information in collaboration with regional governments and medical institutions. The first Healthcare Center was set up in 2021, at MUJI Naoetsu in Joetsu City, Niigata Prefecture, followed by MUJI Hiroshima Alpark and MUJI Youme Terrace Gion in Hiroshima Prefecture, and MUJI Grand Front Osaka, for a total of four stores*. These centers offer a variety of health-related services and events, including health consultations by specialists such as pharmacists, nurses, and nutritionists, in addition to yoga, walking, and medicinal cuisine.
*As of September 2024
Disaster prevention
MUJI conducts programs that incorporate preparations for disasters into daily life using familiar daily products, ensuring that people are always equipped with the everyday knowledge and products that they need so that they can say with confidence, "I'll be okay, even if a disaster occurs." We sell disaster prevention goods including sets of carefully selected items that can be used every day, but which are also useful in an emergency. We also transmit information related to disaster prevention; for example, everyday preparations and ways of responding when people are facing an actual emergency. In addition, based on the concept of "Connecting with the community and learning in a fun way ," we hold events where everyone from children to adults can enjoy learning about disaster prevention in collaboration with regional governments and companies, as well as on-site seminars and workshops related to disaster prevention in various locations.
IDÉE
IDÉE is an interior brand that was started up in 1982. Based on the concept of "Aesthetic way of life ," it introduces a wide range of products including original furniture and accessories created along with designers from around the world, selected textiles and products, vintage items, green products, music, and books. These products are sold through the directly operated IDÉE SHOP, the official online shop, and some MUJI stores.
The "Life in Art" project, which aims to expand art (=culture) into daily life, involves a variety of activities, from the introduction of artists and writers whose creations resonate regardless of their fame or era to exhibitions and the sales of collaborative works. It proposes items and ideas that nurture an aesthetic way of life, through diverse values and perspectives.
For corporate customers, IDÉE offers coordination, the production of spaces, direction, and design operations.