Ryohin Keikaku began its journey in 1980 under the slogan "Lower priced for a reason," developing products that might not entirely conform to conventional product standards. As an antithesis to the mass consumption society, the company has continued to create essential, practical products while adhering to the three principles: "selection of materials," "streamlining of processes," and "simplification of packaging" since the beginning.

Today, many countries and companies are working toward the achievement of the SDGs. For Ryohin Keikaku, however, the commitment to the SDGs' values did not begin recently. From the outset, the company has incorporated the "three principles" into product development and engaged in various initiatives addressing social issues, such as promoting disaster preparedness and repurposing closed school facilities.

In September 2021, Ryohin Keikaku declared its "Second Founding" and, with its employees united, has strived to realize "a truthful and sustainable life for all" through its products, services, stores, and activities.

Moving forward, Ryohin Keikaku will continue to pursue global business expansion. However, the level of recognition and brand image of MUJI varies across countries. In planning future strategies, it is essential to revisit and carry forward the core philosophy that defines MUJI, engaging in thoughtful communication throughout this process.

I have two dreams. The first is to create a world where simplicity does not pale in comparison to luxury, but rather, where the intelligence and sensibility hidden within that simplicity are something to take pride in. The second is to ensure that each employee has ample personal time to care for their loved ones and tend to what matters most, so that their workplace is filled with excitement and pride.

With these dreams in mind, I will move forward, together with everyone living their daily lives and with all employees worldwide who are dedicated to the pursuit of growth, to realize "a truthful and sustainable life for all."
As Ryohin Keikaku moves forward, we humbly request your continued support and encouragement.